The HeraldBee company implemented a project aimed at creating an IT tool that would automate and optimize the process of preparing and distributing product advertisements between many e-commerce and advertising platforms. Using the HeraldBee application allows you to significantly reduce the amount of time and allows you to limit the resources needed to implement advertising campaigns. The tool is characterized by high quality of the solution, reaching the Net Promoter Score in tests with users of at least 50 points and provides reliability and uptime at the level of 99% in relation to the total time of launching the application. The company also provides specialized e-commerce business support services tailored to the needs of customers.